Does PageSpeed Really Affect search engine optimization? [New Experiment]
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Does page loading speed actually affect Google rankings? I made a decision to find out. And the results will in all probability surprise you. First, a...
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- Mehr zu SEO Mitte der 1990er Jahre fingen die anfänglichen Suchmaschinen im Internet an, das frühe Web zu katalogisieren. Die Seitenbesitzer erkannten unmittelbar den Wert einer bevorzugten Listung in den Ergebnissen und recht bald entstanden Betrieb, die sich auf die Aufwertung ausgebildeten. In Anfängen bis zu diesem Zeitpunkt der Antritt oft über die Transfer der URL der richtigen Seite an die unterschiedlichen Search Engines. Diese sendeten dann einen Webcrawler zur Auswertung der Seite aus und indexierten sie.[1] Der Webcrawler lud die Webpräsenz auf den Webserver der Suchmaschine, wo ein zweites Software, der gern genutzte Indexer, Infos herauslas und katalogisierte (genannte Wörter, Links zu weiteren Seiten). Die späten Modellen der Suchalgorithmen basierten auf Infos, die durch die Webmaster selbst vorgegeben worden sind, wie Meta-Elemente, oder durch Indexdateien in Search Engines wie ALIWEB. Meta-Elemente geben einen Gesamteindruck über den Inhalt einer Seite, doch registrierte sich bald raus, dass die Inanspruchnahme dieser Tipps nicht solide war, da die Wahl der verwendeten Schlagworte dank dem Webmaster eine ungenaue Erläuterung des Seiteninhalts widerspiegeln hat. Ungenaue und unvollständige Daten in den Meta-Elementen vermochten so irrelevante Internetseiten bei individuellen Recherchieren listen.[2] Auch versuchten Seitenersteller mehrere Attribute innert des HTML-Codes einer Seite so zu beherrschen, dass die Seite stärker in den Resultaten gelistet wird.[3] Da die frühen Search Engines sehr auf Merkmalen dependent waren, die ausschließlich in den Händen der Webmaster lagen, waren sie auch sehr anfällig für Abusus und Manipulationen in der Positionierung. Um vorteilhaftere und relevantere Testurteile in den Ergebnissen zu erhalten, mussten sich die Besitzer der Suchmaschinen an diese Gegebenheiten integrieren. Weil der Riesenerfolg einer Suchseiten davon abhängig ist, essentielle Suchergebnisse zu den gestellten Suchbegriffen anzuzeigen, konnten untaugliche Ergebnisse zur Folge haben, dass sich die Benutzer nach anderweitigen Varianten für die Suche im Web umschauen. Die Lösung der Suchmaschinen im Internet vorrat in komplexeren Algorithmen fürs Positionierung, die Kriterien beinhalteten, die von Webmastern nicht oder nur schwer lenkbar waren. Larry Page und Sergey Brin entwarfen mit „Backrub“ – dem Vorläufer von Die Suchmaschine – eine Anlaufstelle, die auf einem mathematischen Suchsystem basierte, der anhand der Verlinkungsstruktur Seiten gewichtete und dies in Rankingalgorithmus eingehen ließ. Auch zusätzliche Suchmaschinen im Netz orientiert pro Folgezeit die Verlinkungsstruktur bspw. wohlauf der Linkpopularität in ihre Algorithmen mit ein. Bing
Have you seen PageSpeed make a difference in your rankings? Let me know in the comments!
Page speed does make difference but what makes a big difference is how long the person stays on the website the longer the better, so what matters the most is content and backlinks that actually leads people to the website.
I have concluded after 7 tests and here are the results
1) Nope Speed Doesn't Matter in SEO, so what matters?
2) What matters is User Experience, if users find your site slow they may back off and may spend low amount of time on your site, this may affect the result, but I have not got any significant changes.
Great video
1st: it's not the same page without images nor is it necessary to pull them out. Lazy loading is the solution here. 2nd: you DO NOT optimize for Google (but you do obviously) but you make a site or page faster to serve your audience better and to avoid wasting their life time. But finanlly to roll back to the damn slow version makes clear that you care more about Google than your visitors. AND: Those Google SERPS are not static. They constantly improve. So good luck with that approach.
Hi Brian, great video!
Just shearing some thought.
4:36
When we compare does 2 pages, you've removed all the images, graphics, and links to other pages.
– why remove all images? Could leave the major ones.
Instead, 100% of pagespeed, could have 95%…
– more graphics, more images, more distractions, could make the readers to leave.
5:47
– more 6 views in two weeks (probably aren't enough)
– bounce rate was higher- all CTA links were removed, could be that cause?
– if before there were a less bounce rate, did you know to where did they go to? Why don't leave does links?
-page session and avg session are higher, less distraction, more focus on the content, more information, stayed longer.
Could be a beginning for the return of that readers, for other articles.
Does it make sense?
Thanks
You should run this test after May 2021.
3:30 I dont know what made those pot scientists to carryout studies on it when it's a matter of common sense .
I like your enthusiasm and appreciate the effort to make a precise analysis.
page speed is importance and key score is google page speed insights score for website and gtmetrix and … is only a tool
Briefly and to the point! Thanks!
Right now as of Sep 23 2020 that article of yours is on 3rd position for keyword "seo tips" even with the slow page speed. Making this comment so i can keep track of it lol!
Most of the ranking factors are sometimes nothing but a formality 😌
yes, page speed matters and will it become a higher ranking factor in the future. Google is working on mobile indexing first for a long time now and will give a higher ranking to pages that load fast. But it's just one of the 200 factors which are used for ranking. Anyway changing just 1 article and waiting for just 2 weeks is not enough to draw any conclusions on. You should have waited for a few months and tested on multiple pages before you can tell the difference
GREAT video! Thanks for making it! I have a dedicated server for speed since I’m hosting a video site for video creators, like a mini YT. Roxytube dot com. I thought going with a CDN would be the thing to do for SEO but maybe not. My site was always fast but the GTmetrix had bad scores. I’ll have to work with the code to increase it. Also, there are negatives to using a CDN.
Hello Sir I request you to make a full course on seo like on-page, off-page, and technical-seo full course. Make this course clear and easy to understand sir please 🙏😊. Tq Sir
Hello Brian, I am from Algeria and I thank you for all your tips. My question is, when you do operate a change on your website :
1- Do I need to renew sitemap
2- I thought that Google ranking wasn't instantaneous and needed at least a month before it shows any difference
Thank you for the great job sir
Sites that rank above my website all have a lower page speed than mine. Enough said.
SiteSpeed is matter now.
yes it correct
Page speed will ultimate affect your website. If your web page takes long to load, it will hinder users from waiting. This in turn, hurts on page time. Before adding any pictures to your website, compress them.
The best thing I ever did to my website was to apply "Lazy Loading" to all images.
Hi, last week may 28th google introduced new update… My website again went down 70 to 35…. Can u tell me how to fix it again… As per their new update..
SEO is not a fast race but a marathon. I have a small question if you would like to thank you in advance: how long did you do the test with the faster web page? The duration in time of the use of a fast page will perhaps influence the positioning on google …What do you think? Thank you for your answer 🙂
test
test
I have tried this experiment too!I am really surprised!
👍
Why are all these seo guys bald?
Brian consistently puts out the BEST info. Whether it's his blog, or videos here on YouTube. I wouldn't miss any of them. ❤️
Hello Brian, I am agree with your video that pagespeed is not the ranking factor but yes it's always need to improve to improve visitor's engagement
Love this
Thanks Brian. You are a true Blog Scientist. I will definitely apply it on my blog.
Excellent work.